As a female entrepreneur, I am celebrating other female-founded small businesses in our community with our #femalefounders initiative. While many small businesses are struggling to make it through this pandemic; I continue to be impressed with the creativity and innovation shown by my peer group of female entrepreneurs as they pivot their businesses to continue to serve their customers.
I decided to become an entrepreneur after 20+ years of full time corporate work because I needed to be more present for my family. As a female executive, the pressures of being my best self in work and in my personal life were a struggle. Many of us share a similar story, and I am honoured to be in the same circle as these inspiring women, who's stories and businesses I am proud to share.
We will be featuring a different local female-founded small business bi-weekly.
We are stronger together.
#shoplocal #shopsmall #femalefounders
Introducing Stefanie @ Original Genes
Stefanie is the founder of Original Genes. She was born and raised in downtown Toronto, ON, that's why you'll notice a lot of her designs are city inspired! Stef loves encouraging others to express themselves creatively and encourages everyone to be their awesome selves!
Stefanie, a McMaster University graduate, founded the company as a solution to escape her mundane 9-5 job.
Stefanie always had a passion for painting and all things creative, which inspired her to paint a denim jacket one day while at home. She sent a Snapchat of the jacket to her friends who loved it and had one friend ask if she could have one. Stefanie's mom then encouraged her to continue painting on the jackets and selling them, and even went out and bought her 25+ jackets as a way to get her started (thanks mom!).
Since that first jacket, OG clothing has been featured on Cityline and Breakfast Television.