Since its inception in 2001, Joie has been one of the most sought-after contemporary brands catering to the fashion-minded woman.
Understatedly chic, Joie represents accessible luxury and effortless style for the modern woman. Originally known for its romantic silk blouses and coastal inspirations and aesthetic, Joie has emerged as a lifestyle brand, complete with both a collection of ready-to-wear designs and accessories.
The Joie aesthetic, both modern and timeless in its appeal, draws its influence from the carefree feminine spirit and artisanal vintage creations while successfully maintaining a fresh approach to fashion. The concept has always been “Effortless, Easeful and Luxurious,” therefore each piece that is designed encompasses a balance of these three key elements…one cannot exist without the others.