In 2011, Brett Novek started good hYOUman to honor his late father. His mission was simple: do something that makes you, and those around you, feel good! Today, they do this by creating the most comfortable clothes on the planet.
Their story is about the power of one hYOUman to forever shape the lives of others by inspiring them to live their best day, everyday. Each season they spotlight an amazing good hYOUman’s story on the back of our product hang tags.