Answering the question, "What should I wear?" Catherine Abela is offering Canadian women a fresh approach to shopping. In 2017, she created STYLEARTIST, a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous.
Catherine spent a career mastering the art of buying for large retailers and listening to the needs of everyday women on a quest to look current. She found her employers unable to react quickly to the changing needs of clients. Armed with the knowledge that most women want to look polished and pulled together but don’t always have the time or know-how, and buoyed by the success of similar US startups, she came up with STYLEARTIST.
With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.
Catherine has sought to create a chic, comfortable and efficient shopping experience. Through her blog, she pulls from her own life, offering tips and tricks for looking good and maintaining balance in a hectic life. STYLEARTIST aims to give busy women what they crave most – a fabulous look without the shopping fuss.
Catherine brings an incredible eye for emerging trends and an ability to identify and source new products and brands ahead of the market. On the heels of her role as executive vice president at a leading shoe retailer, Catherine dreamed of venturing into business for herself with an eye to changing the retail game.
Catherine has 20+ years experience buying and leading merchant teams for Town Shoes Ltd. and Hudson’s Bay Co. She successfully created and launched several private labels and worked closely with Canadian fashion royalty like Jeanne Beker and David Dixon to develop, market and sell exclusive product lines.
Catherine enjoys travelling the globe looking for new and innovative products to bring back to the Canadian market. She has a network of strong industry relationships in Canada, the United States, Europe and Asia.
Catherine lives in Toronto with her husband, teenage children, and Prince the Pomsky. She spends her summers in Muskoka – her happy place.